Blog
Insights on privacy-first analytics, GDPR compliance, and building a better web.
How to migrate from Fathom to Web-Tracking.eu
Fathom is privacy-friendly and simple, but it is hosted in Canada. A practical guide for European businesses moving to a fully EU-hosted alternative.
How to migrate from Google Analytics to Web-Tracking.eu
A practical, honest guide to leaving GA4 behind. What to set up on Web-Tracking.eu, what you keep, what you lose, and how to bring your historical data with you.
How to migrate from Matomo to Web-Tracking.eu
Matomo is the Swiss Army knife of analytics, but it brings cookies, server maintenance, and a steep learning curve. A practical migration guide for teams who want simpler.
How to migrate from Plausible to Web-Tracking.eu
An honest guide for Plausible users considering a move. The UK hosting question, the localStorage change, and what a German-hosted, fully cookieless alternative looks like.
Can you do analytics without a consent banner? What the EU data protection authorities say
A survey of how European data protection authorities (CNIL, BayLDA, Datatilsynet, AP) treat analytics tools and the consent requirement. Which tools qualify for the measurement exemption?
ePrivacy Article 5(3) explained: when do you need consent for analytics?
A detailed breakdown of ePrivacy Directive Article 5(3), the 'cookie law' that determines when analytics requires consent. What it says, what it means, and how different EU authorities interpret it.
How hash-based visitor identification works (and why it's privacy-safe)
A technical deep-dive into how modern cookieless analytics tools identify unique visitors without storing anything on their devices, using daily-rotating cryptographic hashes.
How Website Analytics Works Without Cookies
A technical look at how modern cookie-free analytics tools measure website traffic accurately without cookies, fingerprinting, or personal data collection.
Do You Actually Need a Cookie Consent Banner?
A clear guide to when cookie consent banners are legally required, when they are not, and how cookie-free analytics can eliminate the need for one entirely.
5 Google Analytics Alternatives for European Websites
Why EU businesses are moving away from Google Analytics and a comparison of five privacy-friendly alternatives that keep your data in Europe.
GDPR-Compliant Web Analytics in 2026: What You Need to Know
A practical guide to GDPR-compliant analytics in 2026 -- what has changed, why cookie-based tracking is risky, and how to stay compliant without sacrificing insights.