Compare Web-Tracking.eu
We compare ourselves honestly to the others — including where we lose.
| Feature | Web-Tracking.eu | Google Analytics 4 | Plausible | Fathom | Matomo |
|---|---|---|---|---|---|
| Cookieless by default Plausible added a localStorage fingerprint variant in 2024. Matomo can be configured cookieless but defaults to cookies. | Yes | No | Partial | Yes | No |
| No consent banner needed | Yes | No | Partial | Yes | Partial |
| EU-hosted (data stays in EU) | Germany | USA | UK (post-Brexit) | Canada | Self-hosted |
| GDPR-friendly | Yes | Partial | Yes | Yes | Yes |
| No personal data stored | Yes | No | Yes | Yes | Partial |
| Script size | < 3 KB | ~ 50 KB | ~ 1 KB | ~ 2 KB | ~ 22 KB |
| Loads async (no impact on Core Web Vitals) | Yes | Partial | Yes | Yes | Yes |
| One script tag install | Yes | No | Yes | Yes | Yes |
| WordPress plugin | Yes | Partial | Yes | Yes | Yes |
| Self-hosted option | No | No | Yes | No | Yes |
| Pageviews, sessions, sources | Yes | Yes | Yes | Yes | Yes |
| Engagement quality scoring (bounce/skim/engaged/gold) Unique to Web-Tracking.eu — bucket sessions by quality, not just average bounce rate. | Yes | No | No | No | No |
| Goal URLs auto-mark as gold | Yes | Partial | Yes | Yes | Yes |
| Page change annotations (before/after) | Yes | No | No | No | No |
| Search Console integration | Yes | Yes | No | No | Partial |
| Import historical GA4 data | Yes | No | No | No | Partial |
| AI insights (European AI) Powered by Mistral AI (France). | Yes | No | No | No | No |
| MCP integration (Claude / Cursor) | Yes | No | No | No | No |
| Team access with roles | Yes | Yes | Yes | Yes | Yes |
| Custom events | Yes | Yes | Yes | Yes | Yes |
| Data export (CSV/JSON) | Yes | Partial | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| Custom first-party tracking domain | Yes | No | Yes | Yes | Yes |
| Open source | No | No | Yes | No | Yes |
| Free tier | 10k events/mo | Free (with limits) | 30-day trial | 7-day trial | Self-host only |
| Lowest paid tier | €5/mo | Free / GA360 €€€€ | $9/mo | $15/mo | €19/mo (cloud) |
Honest take: when to pick what
Pick Google Analytics 4 if...
- You already have GA + a complex tag setup you can't easily move
- You need Google Ads attribution depth
- You're OK with cookies + a consent banner
Pick Plausible if...
- You want the simplest possible UI
- You're OK with UK hosting (post-Brexit, outside EU)
- You don't need engagement scoring or AI insights
Pick Fathom if...
- You're outside the EU and Canadian hosting works for you
- You want a polished single-purpose product
Pick Matomo if...
- You can self-host and want full control
- You need on-prem hosting for compliance reasons
- You have ops capacity to maintain it
Pick Web-Tracking.eu if...
- You want EU hosting (Germany) without self-hosting hassle
- You want to stop annoying visitors with consent banners
- You want engagement quality scoring and AI insights, not just averages
- You want to keep your existing GA running alongside without conflict
Migration guides
Step-by-step instructions for switching from each tool: