Compare Web-Tracking.eu
We compare ourselves honestly to the others — including where we lose.
| Feature | Web-Tracking.eu | Google Analytics 4 | Plausible | Fathom | Matomo |
|---|---|---|---|---|---|
| Cookieless by default Plausible added a localStorage fingerprint variant in 2024. Matomo can be configured cookieless but defaults to cookies. | Yes | No | Partial | Yes | No |
| No consent banner needed | Yes | No | Partial | Yes | Partial |
| EU-hosted (data stays in EU) | Germany | USA | UK (post-Brexit) | Canada | Self-hosted |
| GDPR-friendly | Yes | Partial | Yes | Yes | Yes |
| No personal data stored | Yes | No | Yes | Yes | Partial |
| Script size | < 3 KB | ~ 50 KB | ~ 1 KB | ~ 2 KB | ~ 22 KB |
| Loads async (no impact on Core Web Vitals) | Yes | Partial | Yes | Yes | Yes |
| One script tag install | Yes | No | Yes | Yes | Yes |
| WordPress plugin | Yes | Partial | Yes | Yes | Yes |
| Self-hosted option | No | No | Yes | No | Yes |
| Pageviews, sessions, sources | Yes | Yes | Yes | Yes | Yes |
| Engagement quality scoring (bounce/skim/engaged/gold) Unique to Web-Tracking.eu — bucket sessions by quality, not just average bounce rate. | Yes | No | No | No | No |
| Goal URLs auto-mark as gold | Yes | Partial | Yes | Yes | Yes |
| Page change annotations (before/after) | Yes | No | No | No | No |
| Search Console integration | Yes | Yes | No | No | Partial |
| Import historical GA4 data | Yes | No | No | No | Partial |
| AI insights (European AI) Powered by Mistral AI (France). | Yes | No | No | No | No |
| MCP integration (Claude / Cursor) | Yes | No | No | No | No |
| Team access with roles | Yes | Yes | Yes | Yes | Yes |
| Custom events | Yes | Yes | Yes | Yes | Yes |
| Data export (CSV/JSON) | Yes | Partial | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| Custom first-party tracking domain | Yes | No | Yes | Yes | Yes |
| Open source | No | No | Yes | No | Yes |
| Free tier | 10k events/mo | Free (with limits) | 30-day trial | 7-day trial | Self-host only |
| Lowest paid tier | €5/mo | Free / GA360 €€€€ | $9/mo | $15/mo | €19/mo (cloud) |
Ærlig vurdering: når du skal velge hva
Velg Google Analytics 4 hvis...
- Du har allerede GA + et komplekst tag-oppsett du ikke enkelt kan flytte
- Du trenger Google Ads attribusjons-dybde
- Du er OK med cookies + et consent-banner
Velg Plausible hvis...
- Du vil ha det enkleste mulige UI
- Du er OK med UK-hosting (post-Brexit, utenfor EU)
- Du trenger ikke engagement-scoring eller AI-innsikter
Velg Fathom hvis...
- Du er utenfor EU og kanadisk hosting fungerer for deg
- Du vil ha et polert single-purpose produkt
Velg Matomo hvis...
- Du kan self-hoste og vil ha full kontroll
- Du trenger on-prem hosting av compliance-grunner
- Du har ops-kapasitet til å vedlikeholde det
Velg Web-Tracking.eu hvis...
- Du vil ha EU-hosting (Tyskland) uten self-hosting bryderi
- Du vil slutte å plage besøkende med consent-bannere
- Du vil ha engagement-kvalitet og AI-innsikter, ikke bare gjennomsnitt
- Du vil beholde din eksisterende GA kjørende parallelt uten konflikt
Migreringsguider
Trinn-for-trinn instruksjoner for å bytte fra hvert verktøy: